Have you been to any NYC pop ups lately? Well, now’s your chance.
New York City is a city of pop ups. We’ve been to a few pop ups and there while living in other cities, but here you can visit a new pop up every week.
We love that they create a sense of urgency to check them out, and it almost parallels the fact that we set up shop in a city for a year. It’s like our home office is a pop up too!
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Last updated: January 3, 2020. First Published: April 30, 2018
Your Essential Guide to NYC Pop Ups
In the Order of When They Leave NYC
- Rose Mansion Holiday Extra || 06/01 – 01/05/2020
- Luminocity Festival || 11/23/2019 – 01/05/2020
- NYC Winter Lantern Festival || 11/20/2019 – 01/12/2020
- Jumanji: Next Level Experience || Though 01/12/2020
- Panda Festival || 12/06/2019 – 01/26/2020
- Color Factory || 08/2018 – 01/31/2020
- Clicquot Chalet || Through 02/2020
- Love Me Hug Me || 11/25/2019 – 02/10/2020
- Dreamland Roller Rink || Through 02/18/2020
- Sloomoo Institute || Through 02/29/2020
- The Lodge || Through 03/01/2020
- [R]evolution of Hip Hop || Through 03/06/2020
- Mini Mart || Through 09/11/2020
- The Seinfeld Experience || Coming Fall 2019
- Museum of Ice Cream || Ongoing (opens 12/14/2019)
- Story at Macys || Ongoing
- National Geographic Encounter: Ocean Odyssey || Ongoing
- Jump for Joy: Bouncy Castle of Breasts || Ongoing
- Museum of Illusions || Ongoing
What is a Pop Up?
So before we get into the pop up shops here, let’s talk about what a pop up is in the first place. Essentially, it is a business that opens for a limited time with a clear start and end date.
They come in many different forms, but most of them are exclusive or special in some way. The goal is never to be permanent, and sometimes they are only around for a month or a year before moving to another city (sounds like us right?).
Technically homegrown pop ups are everywhere and are as simple as someone putting up an umbrella and selling products in a busy area.
They are also your Halloween stores, Christmas shops, and firework stands. But as their popularity has increased, much more extravagant pop ups are being used by companies for marketing purposes. Most of the time, they are aimed to be very Instagram friendly for marketing.
Because we’re always popping up in a new city, we’ve partnered with CORT during our time in NYC. It helps us worry less about our space so that we can focus on exploring the city! Plus, we think they helped us make our place looks really good.
Types of Pop Ups
- Pop Up Shops – Temporary stores. We see a lot of these, especially during the holidays.
- Pop Up Restaurants – Some are run by chefs who are trying something experimental while others are more traditional restaurants with plans only to stay open for a few months. Also you can check out this blog post CORT did about the Popularity of Pop-Up Restaurants.
- Pop Up Art Installations – They can be more traditional art installations, but often times now, they are also meant to create photo opportunities for Instagram. We also included some art exhibitions in this category.
- Pop Up Events – These cover the rest, and they can come in the form of an impromptu listening party to release a new album to a temporary themed bar. These are typically meant to create hype around an upcoming event, release, or product.
Current Pop Ups in NYC
Color Factory in Soho
When: 08/20/18 – 1/31/20. Thurs to Tues 10AM – 11PM
Unlike most pop ups, Color Factory spent more time on the experience rather than setting up little studio spaces to take instagram photos. Several rooms had a snack or dessert that complemented the room.
You don’t even need to ask people to take your photo. They have cameras set up in some of the more popular photos spots, and you get photos emailed to you immediately.
Rosé Mansion Holiday EXTRA
When: November 8, 2019 to January 5, 2020
The interactive wine-tasting adventure has gone EXTRA for this holiday season. Rosé Mansion is decking its halls in all things, glitter and glamour! The Mansion is going all out featuring tinsel-topped surprises and new sparkly installations throughout the experience.
When: Through March 1, 2020
A pop-up food hall (similar to Urbanspace Vanderbilt and Urbanspace at 570 Lex) that will be open from the holiday season through March 2020. The Lodge offers breakfast, lunch and dinner and is complete with an indoor cocktail bar and outdoor biergarten! A perfect retreat before/after ice skating.
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Jump for Joy: Bouncy Castle of Breasts
Admission: $3.50 in addition to museum admission
A bouncy castle made up of giant inflatable breasts makes for fun photos and video (adults only). We weren’t that impressed with the museum itself and opted not to pay the additional $3.50 for the photo, but plenty of people were taking advantage of it. The photo they promote uses studio lights, so you won’t get the same look.
When: Through March 6, 2020
Admission: FREE but donations greatly appreciated
Provides visitors from the Bronx, New York City, and the world with a sneak preview of the Universal Hip Hop Museum, which breaks ground at the Bronx Point in 2020 and is scheduled to open in 2023 in celebration of Hip Hop’s 50th anniversary. It celebrates and preserves the history of local and global hip-hop music and culture to inspire, empower, and promote understanding. Providing a space for audiences, artists, and technology to converge, creating unparalleled educational and entertainment experiences around the hip-hop culture of the past, present, and future.
When: November 25, 2019 to February 10, 2020
To increase public awareness of Alzheimer’s disease, the exhibition features the love story of a couple whose memories are gradually stolen by the disease. The goal is to encourage visitors to cherish the present and seize the moment. The scenes in the exhibition emphasize the issues of Alzheimer’s disease in an immersive way.
When: November 23, 2019 to January 5, 2020
A month-long holiday event with an exhibition of spectacular light art displays, live performances, and a celebration of cultures. Check their website for special themed-nights and workshops. Also features a food market of curated New York City food and drink vendors.
When: Ongoing (Opens December 14, 2019)
We’re so excited to welcome you to our first Flagship in NYC. MOIC NYC features our most imaginative, multi-sensory installations that bring to life your most delightful dreams: savor the sweetest treats on a floating table, ride our out-of-this-world pink “Celestial Subway,” slide down an epic three-story slide, and follow the sound of a buzz that will lead you to a giant “Queen Bee hive.” Taste our new signature ice cream flavors and ice cream treats along the way, before taking a dive into the largest Sprinkle Pool yet!
When: Through February 29, 2020
Art. Experiment. Play. Slime! Sloomoo Institute fuels joy, stress relief, and imagination with over 30 vats of slime, a lake of slime to walk on, a massive DIY slime bar, slime experiments, an immersive ASMR tunnel and more.
When: December 6, 2019 to January 26, 2020
Featuring over 120 lantern exhibits, live entertainment and interactive experiences, the first-ever Hello Panda Festival is designed to stir the senses and inspire imaginations. Our event celebrates the traditional Chinese art of lantern-making with magical displays of light and color, handcrafted by world-class artisans. Other attractions include cultural performances and arts experiences, a holiday market and 60 international food vendors curated by The World’s Fare.
When: November 20, 2019 to January 12, 2020
After our success last year, the NYC Winter Lantern Festival is back to transform Staten Island’s Snug Harbor Cultural Center & Botanical Garden into a whimsical world of light. Bring your whole family to wonder at eight acres of lights, live cultural shows, interactive exhibits, and more.
When: June 1, 2019 – November 3, 2019
Admission: $45 (Happy Hour $35 2-4:30PM Mon-Fri)
Recommended Time: Weekdays
This pop up is all about Rosé, and you can walk through themed rooms, great photo ops, while sampling 8 or more wines. The popular area is the bathtub and if you go during daylight, it has decent natural lighting. Afterward, head to the Grand Tasting Lounge where you can buy an additional glass or bottle of wine as well as snacks.
Everyone must be 21 years old to enter.
Note: These photos were from last year’s pop up.
Friends Pop Up
When: September 7 to October 6, 2019
Relive some of the iconic FRIENDS moments with set recreations, photos ops, and more. Tickets are sold out, but our local friends said that you can wait in a standby line (the earlier, the better). Plus, there’s an entrance on 503 Broadway where you can buy coffee and muffins with no tickets.
When: December 6-15, 2019
Within our space, artists, partners, and visionaries bring ideas to life through interactive installations, performances, and activities rooted in storytelling and self-expression. At 29Rooms we aim to unlock your imagination, provoke thought, and dare you to dream bigger.
Mickey the True Original Exhibition
When: 11/08/18 – 02/10/19
Admission: $38, buy tickets here
Celebrate 90 years of Micky Mouse through multiple themed rooms in the 16,000 square-foot space. There is both, historic and contemporary work from well-known artists.
Sculpture by Other Means at the Noguchi Museum
When: 02/28/18 – 01/27/19
Experience ways that lightweight, collapsible paper lanterns can create and transform space.
Candytopia in Midtown
When: 08/15 – 01/06/2019
Admission: $34, get tickets here
Candytopia celebrates all things candy! Maybe we should let the families have this one, since there were tons of kids (at least the time slot we went to – the first one in the morning). They all ran straight for the confetti and marshmallow pit, and at one point there was a kid crawling over me with no parents in sight.
Needless to say, it was extremely difficult to get any photos. Luckily, when it was time for everyone to get out of the pit, we asked if we could have an extra minute for a photo, which the lackluster employees did not seem happy about. Gotta do what you gotta do for the gram (or in my case, the blog).
2018 NYC Pop Ups
- 29 Rooms || 09/06 – 09/09/18 and 09/13 – 09/16/18
- A. Human || 09/05 – 09/30/18
- Deadpool 2: Believe In Your Selfie Museum || 08/08 – 08/11/18
- Dream Machine || 04/05 – 09/09/18, $38
- The Egg House || 05/2018
- Google Hardware Store || 10/2018
- Grown Up Flowers by Playlab – 5/2018
- Human’s Best Friend || 09 – 11/2018
- InVisible NY || 11/08 – 11/25/18
- Kaws: GONE || 11/08 – 12/19/18
- Mad Hatter’s G&T Party || 5.25.18 – 12.31.18, $45
- Magnum Ice Cream Bar || 6/1 – 9/3/2018
- Museum of Pizza || 10/13 – 11/18/2018, $35
- New York Magic Lab || 9/28 – 10/28/2018
- Nightmare Machine || 10/03 – 10/31/18, $38, tickets
- Pint Shop by Museum of Ice Cream || 6/6 – 8/2018, Free to Enter, Tasting Room $28
- Raquel’s Dream House || 05/2018
- Room for Tea, TriBeCa || 08/28 – 9/22/18, $23 includes free Boba. $33 includes tea ceremony
- POP BAG NYC || 12/19 – 12/20/18, Free
- Sugar & Spice, BK || 12/01 – 12/31/18, $25
- Wonder World, Soho || 8/24 – 11/04/18, $2
The Egg House, Raquel’s Dream House, Grown Up Flowers by Playlab, Nightmare Machine, Pint Shop by Museum of Ice Cream, Room for Tea, Museum of Pizza, Dream Machine, Wonder World, Sugar & Spice
2017 NYC Pop Ups
Festival of Life by Yayoi Kusama
We had to wait in a crazy line in the cold. I can’t remember how long we had in each room, but we were grouped in with some other folks, so we had a hard time taking photos in the infinity room.
Bob’s Burgers Pop Up
We’re both obsessed with Bob’s Burgers, so when we heard about a Bob’s Burger Pop Up, we were willing to wait hours in line to try the burger of the day. They served a different burger from the show every day for a week, and it also included some goodies, which was a nice surprise.
Google Pop Up
This is probably still our favorite pop up. Google had photo opportunities set up and a truck outside where you could print your face on a marshmallow and then drink it. They had stations to learn more about products and a shopable section for Google Home products.
General Tips for Visiting Pop Ups
- Best time to visit is weekdays during the day and right before it opens. Some of the more popular pop ups have a long wait.
- If shooting with a DSLR, don’t use auto white balance for many of these places especially if you’re in a room with a lot of unnatural colors (ie yellows at Egg House and blues at Dream Machine). We recommend using Kelvin and finding the right setting for your camera.
- Bring a versatile lens and a wide angle if you want to include more of the environment in the shot. A lot of these rooms are small, so the wide angle helps a lot. We couldn’t take certain shots with our DSLR (Canon 5D Mark III + 35mm Lens), because it wasn’t wide enough so we just used our phones.
Pop Up Video
How To Find the Latest NYC Pop Up Events?
This one is tough! Most of them make announcements relatively last minute, so these are some ways to stay up-to-date.
- Bookmark this page since we’ll be updating this post as often as possible with new events.
- Set up Google Alerts to see what’s popping up in the news. If you’re not familiar with this, go to the Google Alerts page and enter “pop up new york, nyc pop up” into the Create an Alert section. You can then select how often you want to receive emails (as it happens, daily, or weekly). I do daily.
- Follow Instagram accounts that are constantly featuring pop ups and events. You can follow our accounts (EstherJulee & JacobTheFu). We post stories from pop ups immediately. Also, you absolutely need to follow our friend at FOMOFEED who does a ton of research to hunt down all the best instagram spots in NYC.
With so many pop ups in the city, we’re going to do our best to feature all our favorites on this blog post, but if you know of any pop ups you think we should check out, send us a message at [email protected]nturer.com.
Best Places to Stay in NYC
- The Plaza, Central Park South / Midtown East (luxury) – for your classic NYC experience since it’s an iconic part of the city.
- Four Seasons NYC, Midtown East (luxury) – the nicest hotel we’ve stayed at as far as amenities go.
- Library Hotel, Murray Hill (luxury) – most memorable and our all time favorite out of all the hotels we’ve stayed at. Try to get the corner room. There are only a few of them, and they are always sold out.
- The Frederick Hotel, TriBeCa (mid-range)
- Hostelling International NY, Manhattan Valley (budget)
Have you visited any of these pop up shops? Do you have something similar in your hometown?
SEE MORE IDEAS FOR NYC
“Discovery consists not of seeking new lands but in seeing with new eyes” – M. Proust